About Me

I am strategic graphic designer and hands-on production artist with 14 years of experience spanning brand identity, retail packaging, and integrated campaign work across consumer food and advertising on both brand and agency sides. I've led visual design and art production for Impossible Foods from its founding creative team through its brand refresh in 2024, managing cross-functional output across comms, packaging, marketing, foodservice, and retail channels. I combine storytelling with art direction while providing end-to-end production capability — from concept to final print and digital-ready files.