In my last full-time role, I worked on the visual branding, design, and production art for Impossible Foods, managing cross-functional artwork output across comms, packaging, and marketing teams, spanning both foodservice and retail channels.
Being part of the original creative team that helped drive the brand's rise, its launch into retail grocery, its partnerships with White Castle & Burger King, and its bold brand refresh in 2024 was a great privilege.
As with my work at the ad agency, I inherited brand guidelines that had already been developed and was tasked to implement them across visual assets for the rest of the cross-functional teams. Below are samples of work I created from all these Impossible milestones.
PRODUCT RELEASES
2024 BRAND REFRESH
BOOTH DESIGNS & EVENT MATERIALS
ADVERTISEMENTS & PROMOTIONAL MATERIALS
I love to draw. There have been many opportunities to utilize my skills in illustration to create a variety of digital icons and campaign assets. The content below is an example from a campaign for Impossible Hot Dogs.
EVENT PARTNERSHIPS
With its milestone partnership with Burger King, I had opportunities to help design and produce the presence of the Impossible brand at the annual BK Convention held in Miami, Florida. I helped concept, design, and execute the experience shown below.
