In my last full-time role, I worked on the visual branding, design, and production art for Impossible Foods, managing cross-functional artwork output across comms, packaging, and marketing teams, spanning both foodservice and retail channels.
Being part of the original creative team that helped drive the brand's rise, its launch into retail grocery, its partnerships with White Castle & Burger King, and its bold brand refresh in 2024 was a great privilege. Below are samples of work I created from all of these milestones.
2024 BRAND REFRESH
